Statement of intent
Introduction [approximately 50 words] • Product: What health drink will you use for your production? Innocent • Your original slogan for your adverts: ????? • Campaign pitch: Write a one-sentence summary of your advertising campaign and how you will advertise the product. I don't know yet but either in the gym or in somewhere outside Media Language [approximately 100 words] • How do you plan to meet the brief? Two 40-60 second adverts aimed at teenagers and young adults focused on the aspirations or life goals of the target audience. projecting my voice • What narrative will you include in each advert? Who will your character be? I don't know yet • What camera shots, angles and movement will you use for your advert? Think about connotations here and remember to include a shot of the product in your planning. long shots, close shots, very close range, over the shoulder maybe • Mise-en-scene: What aspects of mise-en-scene will you use to communicate meanings to your audience? T