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Showing posts from January, 2024

OMO print advert

  1) 1950 2) Women were often pictured as travelling, working and purchasing independent male influence 3) Sells the idea of pride in keeping a clean house and in investing hard work into making white brighter 4) As there is a review from a womens point of view that states how good the OMO product is  5) As whoever sees the advert will read from top to bottom and look at every single detail  6) Red connotates blood, hardiness and and valor. White connotates purity, innocence and blue connotates vigilance and justice.[ 7)  The anchorage text “whiteness alone won't do” uses persuasive language to encourage the audience to buy the product 8) 1950s housewife hanging out the washing 9) That women are supposed to be doing all the house work happily  10) That women shouldnt be doing all the work even men should be doing work

Introduction to advertising

  1) - Picture of product (Skittles) to show us what type of product it is and to make the product stand out. Also shows writing under it to persuade us to try it. - The Logo is in different types of bright colours to make it stand out. The writing Original Fruit teases whoever sees the advert and make them wanna eat it more -The Background Features the brighest colours  red, orange, yellow, green, blue, purple . This makes the advert eye catching as there are many different colours with connotations with fruits.  -The Slogan and the top of the product and the bottom stands out as it its in the middle between all the bright colours whcih stands out. It persuades people to try the product as it says "Original Fruit". - The colour scheme is red, orange, yellow, green, blue, purple easily stands out. 2) it is the only fruity flavoured candy. - the advert uses it in the advert as there is a slogan that says "Original Fruit" 1) Co-Co-Cola 2) Anti smoking which shows harm

Gender representation in advertising

Image
  1) 2)  3) Pathologically obsessed with cleanliness 4) that women should be cleaning and its there jobs and men shouldnt be doing any of that 5) women are decpited in a more independent way controlled postion whilst the men are more controlling

January assessment: learner response

  WWW: This is an important lesson in revision and exam technique that will help you in future exams... you cannot leave questions blank like this. EBI: This paper is 34 marks. You left questions totalling 28 marks blank. You have to try and write answers. Revising and learning the CSPs will massively help with this.  LR: See blog. Q1: 1 mark  Q3: 0 mark Q2: 0 mark i think i missed out on a mark beecause in the advert it showed the ladys arm so i thought it was physical Q3: 0 mark Q4: 0 mark Q5: 2 mark Q6: 0 mark 3)  Oppositional Reading- • Women may be insulted by the lack of femininity in the advert or find the image derogatory. They may think that the woman does not promote • Women would not be able to relate to the muscular physique of the woman in the image and this would put them off taking a job. Preferred Reading - • Women are portrayed in a subversive / non-conventional way as their strength and independence is highlighted by the image (pose / pride in facial expression etc.)