denotation and connotation






Gym Billboard Angers People With Claim That Aliens Will 'Take the Fat Ones First'




denotation : There is some text that is multi coloured. the pricing and the whole advert is on a bill board on the side of a house.

connotation : The advert builds on the slogan for aliens  'they are coming' The connotation of the colour suggests that the aliens are spooky, gloomy and will enlighten buyers. The colours are joyful and in the background creates connotations of housing this suggests to the audience that this is an exciting product. 

analysis : the connotation is that the advert is trying to say that when the aliens arrive they take the fat people first so that people can go gym and not be fat Gym billboard angers people with claim that aliens will 'take the fat ones first'. In addition, the text across the top of the advert uses humour and makes it a spooky text as 'they are coming' his adds to the positive, happy brand values that are suggested by the construction of the advert.

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