Ownership and control
1) Zuckerberg wanted to buy instagram as it was becoming a threat to facebook in 2012.
2) Saves time, reduces cost and better products
3) Reduced competition, increased market share and access to new markets
4) Subsidiary is smaller company owned by bigger company
5) co-co-cola, disney, sony
6) Film studios, Walt disney studios motion pictures, Disney music group, Disney studio services, Disney theatrical, A and E networks, The walt disney company, The walt disney company latin america, ESPN, Marvel
7) One of the primary rationales for buying fox was to increase disney's arsenal of general entertainment content.
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