Galaxy advert

 

1) What key conventions of TV advertising can you find in the Galaxy advert?

Camera angles, setting, body language

2) What is the key message the Galaxy advert is communicating about its chocolate?

Quality and luxury

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

because she represents heritage, classiness and elegance 

4) What is intertextuality?

 One text referencing another text 

5) What Audrey Hepburn films are suggested in this advert and how is this effect create?

Roman Holiday

6) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

False hero

7) What representation of celebrity can be found in this advert? 

Todorov argued narrative was the movement from one balance to another

8) What representation of celebrity can be found in this advert?

Fashion, celebrity, gender

9) What representations of gender can you find in this advert?

Men represented to be helpful towards women

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

Audrey gave the bus mans hat to the man in the car that was gonna take her around

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