Delawar's GCSE Media Blog

 Introduction [approximately 50 words] • Product: What health drink will you use for your production? Innocent • Your original slogan for your adverts: ????? • Campaign pitch: Write a one-sentence summary of your advertising campaign and how you will advertise the product. I don't know yet but either in the gym or in somewhere outside Media Language [approximately 100 words] • How do you plan to meet the brief? Two 40-60 second adverts aimed at teenagers and young adults focused on the aspirations or life goals of the target audience. projecting my voice  • What narrative will you include in each advert? Who will your character be? I don't know yet • What camera shots, angles and movement will you use for your advert? Think about connotations here and remember to include a shot of the product in your planning. long shots, close shots, very close range, over the shoulder maybe • Mise-en-scene: What aspects of mise-en-scene will you use to communicate meanings to your audience? T

  1) young teenage girls 2) Audience pleasures would include diversion as the song is upbeat and fast 3) 4) Some attribute its success to the hard work and dedication of the artists and the labels that represent them .

  1) What  key conventions  of TV advertising can you find in the Galaxy advert? Camera angles, setting, body language 2) What is the  key message  the Galaxy advert is communicating about its chocolate? Quality and luxury 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  because she represents heritage, classiness and elegance  4) What is intertextuality?  One text referencing another text  5) What Audrey Hepburn films are suggested in this advert and how is this effect create? Roman Holiday 6) How does the advert's narrative (story) follow Todorov's theory of equilibrium? False hero 7) What representation of celebrity can be found in this advert?  Todorov argued narrative was the movement from one balance to another 8) What representation of celebrity can be found in this advert? Fashion, celebrity, gender 9) What representations of gender can you find in this advert? Men represented to be helpful towards women 10) How are stereotypes subver

  1) 1950 2) Women were often pictured as travelling, working and purchasing independent male influence 3) Sells the idea of pride in keeping a clean house and in investing hard work into making white brighter 4) As there is a review from a womens point of view that states how good the OMO product is  5) As whoever sees the advert will read from top to bottom and look at every single detail  6) Red connotates blood, hardiness and and valor. White connotates purity, innocence and blue connotates vigilance and justice.[ 7)  The anchorage text “whiteness alone won't do” uses persuasive language to encourage the audience to buy the product 8) 1950s housewife hanging out the washing 9) That women are supposed to be doing all the house work happily  10) That women shouldnt be doing all the work even men should be doing work

  1) - Picture of product (Skittles) to show us what type of product it is and to make the product stand out. Also shows writing under it to persuade us to try it. - The Logo is in different types of bright colours to make it stand out. The writing Original Fruit teases whoever sees the advert and make them wanna eat it more -The Background Features the brighest colours  red, orange, yellow, green, blue, purple . This makes the advert eye catching as there are many different colours with connotations with fruits.  -The Slogan and the top of the product and the bottom stands out as it its in the middle between all the bright colours whcih stands out. It persuades people to try the product as it says "Original Fruit". - The colour scheme is red, orange, yellow, green, blue, purple easily stands out. 2) it is the only fruity flavoured candy. - the advert uses it in the advert as there is a slogan that says "Original Fruit" 1) Co-Co-Cola 2) Anti smoking which shows harm

  1) 2)  3) Pathologically obsessed with cleanliness 4) that women should be cleaning and its there jobs and men shouldnt be doing any of that 5) women are decpited in a more independent way controlled postion whilst the men are more controlling